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The Evolution of Latino Music

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The Latino music industry continues its innovative quest broadening the spectrum of networking platforms and paving the way for sustaining talent. Since the explosion of the bachata and reggaeton era, the genre has escalated its diversity with such bolstering swagger and eloquent passion.

Originating from trailblazers such as Tito Rodriguez, Eddie Palmieri, “El Rey” Tito Puente to “La Reina” Celia Cruz, Johnny Pacheco, Willie Colon and lastly “El Cantante” himself Hector Lavoe, these pioneers laid the foundation for the next generation of heavyweights like Marc Anthony, Ricky Martin, and Enrique Iglesias who have embedded their marks of lineage. The evolution of today’s sound has catapulted the culture in ways unimaginable, savoring the roots while sprinkling its distinctive flavor.

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Romeo Santos, lead singer to heartthrob crooners Aventura, made history as the first Latino to headline his Utopia concert at MetLife Stadium in East Rutherford, NJ home to the NY Giants and our publication was privileged to have covered this commemorative event. The over four-hour-long extravaganza had the hottest names in Latin music performing in harmonic unison from Wisnin & Yandel, Ozuna, the bodacious Cardi B, Raulin Rodriguez, Elvis Martinez, Joe Veras, and fellow members Aventura.

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The iconic Marc Anthony is producing his contribution by way of collaborations working with thriving artists like Bad Bunny featuring Will Smith on sultry track “Esta Rico”, Romeo Santos in salsa tune “Yo Tambien”, Prince Royce on his first bachata collabo “Adicto” and party anthem “Rain Over Me” with Mr. 305 himself Pitbull brilliantly creating the gateway for other innovators such as Maluma teaming up with the incomparable Madonna on zesty hit “Medellin”, Daddy Yankee and Katy Perry’s global smash “Con Calma”, J Balvin, Jesse/Joy’s “Manana Es Too Late” and trio combo Pedro Capo, Farruko featuring Alicia Keys in “Calma” verifying that the evolution of Latino music is just on the brink of a diverse revolutionary masterpiece.